Despite its age, email marketing is still one of the most effective techniques in selling customers thanks to its directness, simplicity, and personal nature. Using the right methods can boost click rates and provide unique opens for your advertising which creates repeat customers.
Here are six effective methods that can help boost your online business thanks to effective email marketing that carries the most impact.
Go Short – OR – Long with Subject Lines… Let me explain!
Studies have shown that subject lines consisting of 60 to 70 characters are the least effective in getting people to open the email. This may not make much sense, but for some reason that length has the least amount of response. So, either go longer or shorter with your subject lines to get more attention.
Personalize. Every. Email.
What really helps your email stand out is having the name of the recipient in the subject line. Seeing their name helps tremendously in getting them to open the email and read what is inside. This helps avoid your leads overlooking the email and staying in contact with them.
Provide Important Information
A hallmark of effective email marketing is providing something of value to your customers for free. This means providing something in your newsletter that gives the customers something that they want. It could be a good discount, important information, or a heads up on a new product that you provide to them at a special price. Whatever it is, be sure to provide something of good value for free in your newsletter.
Design MUST be responsive!
More people than ever use their mobile devices to check their emails and the numbers are still growing. So, make sure that what you send looks good on a small screen. Otherwise, they might be tempted to ignore it. If you want to increase your click rate, make sure that your email is attractive and readable on a small screen.
Send Newsletters in the Evening
The best time to send out your email is from 8pm to Midnight. This is the time that most people are away from work and can open your email to read it. Plus, it avoids many of the “junk” emails that are often sent out during the day, so make sure that you send your messages out at night for maximum effectiveness.
Weekends are Good, Too
It may seem at first that weekends would be a no-no for sending out your emails, but studies have shown that it works well. This is mostly because the volume of emails drops considerably during the weekend, so your email will stand out even more. If the products or services you provide are entertainment or fun-related, then the chances of them being seen and read go up even more.
While social media like Facebook and Twitter are important, emails still garner results for online businesses. The unique opens, increase in click rate, and better sales conversion are all part of effective email marketing. So, don’t lose focus on how email newsletter can work for your online business.