3 Reasons Why Print Marketing Is Still Important

There is definitely something in print marketing that makes it timeless. In the age of disrupting advertisements triggered by digital marketing strategies and techniques, print media marketing still holds power. Let’s delve deeper by unravelling the top three reasons why print media is going head to head with other marketing strategies.

  1. Tactile Print Marketing Perceived As Real

Print media appeals to the senses. We are inherently sensory living beings. We get motivated and inspired by listening, smelling, reading, feeling or just looking at the elements around us. We instantly connect to quirky, intriguing, and thought-provoking leaflets, pamphlets, brochures and other print advertisements. There is no denying that a physical book still appeals more to an avid reader than an electronic or digital book.

Moreover, print marketing adds tangibility to your media campaigns. A postcard, flyer, banner or magazine ad can stick around for a while for your target audience to see and remember. As the printed materials occupy a physical space, it creates a value of possession that can be leveraged in the long run. It registers and stays in the minds of your customers for a long time.

  1. Print Marketing Helps You Stand Out & Get Noticed

In an age of information explosion, much content goes unnoticed. Print marketing helps you penetrate the blind spots that are untouched and untapped by other forms of marketing. Print marketing helps present your brand in a communicative and meaningful way to reach a personal attention space.

It is considered more engaging as you physically interact and respond to the print marketing contents. Print marketing can also be viewed by specific target audiences based on placement. When print marketing is shared between consumers, it adds weight to word-of-mouth recommendations.

  1. Print Marketing Improves Consumer Trust

High quality brand representation through print marketing is a good indication that your brand is authentic and reliable. You can create better information retention using print marketing. This is because when we read printed text and content, we use our deep-reading ability that allows the information to sink in deeper and trust the information more. When reading or looking at print marketing content, we use our concentration power too. This helps us retain the information in our mind and memory that can be accessed later.

Print Marketing helps create target-specific trust. Print marketing channelizes your resources strategically and places them to target a specific group of audience. If you are in a specific business, instead of spreading the information across all business segments, you can specifically run a print marketing campaign only for your targeted business. For instance, if you are in the salon business, printed materials can be released only for salons in the targeted area. Consumers will believe in your campaign as a specialized, tailor-made offer made just for them.

Print marketing is not going to disappear any time soon as marketers consider this medium to be a strong and effective strategy for target-driven campaigns. Print marketing campaigns are easy to engage, personalize and stay relevant.

Who is SB Marketing?

SB Marketing is a family owned and operated Visual Communications Company located in the Larkin District in Buffalo, NY. Stephen Lang, owner, and his son Michael Lang, graphic designer, have teamed up to provide exceptional service for all of your visual communication needs. “What is visual communication?” you might ask. At its most basic level, visual communication is the creative process that combines the visual arts and technology to communicate ideas. More importantly for you, visual communication is one of the main ways you will communicate with potential customers or clients. In today’s booming digital age, quality design is not a luxury, it is a necessity. SB Marketing will help you by creating powerful designs that lead to impactful branding solutions.

With over twenty years of experience in the visual communications industry, Stephen has the knowledge and skills necessary to take your company’s marketing campaigns  to the next level. SB Marketing will build a custom strategy based on your specific needs and brand objectives for your marketing campaigns, web development, social media, email campaigns, etc. Then, we fuel it with content, graphics and photography from our in-house creative departments. All of our marketing and creative teams work together to keep your goals a top priority, and your content cohesive.

Being South Buffalo natives, Stephen and Michael both recognize what an exciting era this is for the City of Buffalo. “Buffalo is on the rise,” says Michael. “The recent rebirth in the City of Buffalo is undeniable. It’s exciting to be a part of and inspiring to see how far we have come.”

We provide services in creative design, web design & development, photography, email campaigns, social media campaigns, and printing. Our wide range of services sets us apart from other companies–consider SB Marketing your one-stop-shop for all of your marketing needs. Here are a few industries SB Marketing has served over the past 7 years:

  • Healthcare & Pharmacy
  • Financial
  • Technology
  • Architecture & Design
  • Fashion & Retail
  • Industrial
  • Manufacturing
  • Sports & Entertainment
  • Non Profit
  • Education
  • Political
  • Union Organizations

Day in and day out, we are committed to working with and for our clients to help them reach their marketing goals.

A view of a city, with chat messaging bubbles displaying over the buildings.

How Social Media Enhances Your Online Presence

A good looking, functional, and mobile responsive website is a good start to developing an online presence for your business. A professional website is the central hub where potential and existing customers will go to find detailed information about your business. Many times, visitors already have an idea about you and will visit your website directly. But what about those that have not heard about you? How do you tap into this audience and increase your reach?

Marketing is the answer. Advertising your business through various mediums and strategies is how you increase brand recognition and awareness and convert leads to sales. Social media is a major type of digital marketing that in this day and age, seems quintessential for any successful company. Social media requires consistency, quality and frequency. When effectively executed, social media can propel your company upwards in search engine rankings hence, increasing exposure to a greater audience.

As a marketing company that offers both website design and social media management, 10 out of 10 times, we find that clients that have both a great website AND great social media presence, are far more successful in search engine optimization, converting leads to sales, and brand recognition. They receive more calls, more online contact form submissions, and product sales. We know these are facts because we constantly monitor their website and social media analytics. The numbers and consumer interactions speak for themselves. This is why we often encourage our clients to consider developing their social media platform with the development of their website, for the sake of their company’s success.


Benefits of Social Media

Consumer Trust

Consumers do their research – ALWAYS. The internet is an important tool before consumers make any purchase and commitment. Companies with positive and numerous reviews attract more new customers because they appear more trustworthy. Companies with multiple, active social media accounts also appear more trustworthy because they seem “real.” Trust is an enormous deciding factor for consumer decisions because the internet can be an uncertain place. Simply having a website is not always enough to convey your company’s trustworthiness.

Brand Personality

Be the voice of your company. With social media, you have complete control over your company’s content and reputation. Often times, website content is informational, professional, and to the point. Through social media posts, your company is able to explore vast topics, expand on your company’s products, services, and ideologies, and showcase other facets of your company. With social media, you are able to produce a variety of creative and engaging content such as infographics, interactive posts/polls, blogging, photography and videography. Apps and online tools are being created everyday – the ways to interact with your audience and set your company apart from others are endless.


Social media opens opportunities and improves communication with your audience immensely. Not only are you able to effectively speak TO your audience, but they are able to SPEAK BACK. Consumers are able to directly message your company, like, comment on or share your posts, and more. These interactions are so important. As mentioned before, they make consumers feel like they are working with a real, trustworthy company that cares about their consumers. These interactions also provide insight into which content is working and which content is not working so that you are able to adjust your marketing strategies accordingly.

Search Engine Optimization

You probably hear this term everywhere. But that is because it is actually important. Think about it. When you need a product or service, you do not always know where to go. So your first instinct is almost always to search the internet for answers. Now think about how many search pages you look through before you go back to the first page and choose from one of those search results – not many. It is key to be one of those higher ranking search results but how do companies get there? By developing a great online presence! The more consistently you post and more effectively you optimize your website with keywords, the more likely your content will appear in searches. The more people interact with your site and social media platform, the higher you will rank.

One of the metrics Google bots analyze in order to decide your website’s ranking are backlinks. How many other websites link back to your website? A high number indicates that you have something useful on your website that will be of interest to search engine users. Through social media posts, you can directly link back to your website and its various pages whenever you post! Therefore, Google bots will take notice and decide that your website must ultimately have some importance.


Think of social media through advertising dollars. Offline, your company may spend advertising dollars on print advertising from mailings to newspaper ads to billboards. Online, social media is a form of advertising both free and paid. On the internet, you can still choose where to advertise and what demographic to target. However, with social media, advertisements are likely to reach a much larger audience, much more frequently, and at a much lower cost! So why not take advantage of this opportunity? It is a no-brainer investment for the success of your company.


Why SB Marketing?

Why hire a marketing company to manage your social media? We dedicate the effort, time and skill it takes to effectively execute a professional social media campaign. We offer a multitude of creative services and products all in one space! Need a logo created or a website designed? Need print advertisements designed, printed, and mailed? We do all of those and far more. From initial planning and designing to the production stage, we do it all. Having your company’s marketing campaign created and managed by one team is cost effective and efficient. We educate ourselves with your company’s needs and business goals and we create customized marketing plans to help you achieve. Let’s get people talking today!