A view of a city, with chat messaging bubbles displaying over the buildings.

How Social Media Enhances Your Online Presence

A good looking, functional, and mobile responsive website is a good start to developing an online presence for your business. A professional website is the central hub where potential and existing customers will go to find detailed information about your business. Many times, visitors already have an idea about you and will visit your website directly. But what about those that have not heard about you? How do you tap into this audience and increase your reach?

Marketing is the answer. Advertising your business through various mediums and strategies is how you increase brand recognition and awareness and convert leads to sales. Social media is a major type of digital marketing that in this day and age, seems quintessential for any successful company. Social media requires consistency, quality and frequency. When effectively executed, social media can propel your company upwards in search engine rankings hence, increasing exposure to a greater audience.

As a marketing company that offers both website design and social media management, 10 out of 10 times, we find that clients that have both a great website AND great social media presence, are far more successful in search engine optimization, converting leads to sales, and brand recognition. They receive more calls, more online contact form submissions, and product sales. We know these are facts because we constantly monitor their website and social media analytics. The numbers and consumer interactions speak for themselves. This is why we often encourage our clients to consider developing their social media platform with the development of their website, for the sake of their company’s success.

 

Benefits of Social Media

Consumer Trust

Consumers do their research – ALWAYS. The internet is an important tool before consumers make any purchase and commitment. Companies with positive and numerous reviews attract more new customers because they appear more trustworthy. Companies with multiple, active social media accounts also appear more trustworthy because they seem “real.” Trust is an enormous deciding factor for consumer decisions because the internet can be an uncertain place. Simply having a website is not always enough to convey your company’s trustworthiness.

Brand Personality

Be the voice of your company. With social media, you have complete control over your company’s content and reputation. Often times, website content is informational, professional, and to the point. Through social media posts, your company is able to explore vast topics, expand on your company’s products, services, and ideologies, and showcase other facets of your company. With social media, you are able to produce a variety of creative and engaging content such as infographics, interactive posts/polls, blogging, photography and videography. Apps and online tools are being created everyday – the ways to interact with your audience and set your company apart from others are endless.

Communication

Social media opens opportunities and improves communication with your audience immensely. Not only are you able to effectively speak TO your audience, but they are able to SPEAK BACK. Consumers are able to directly message your company, like, comment on or share your posts, and more. These interactions are so important. As mentioned before, they make consumers feel like they are working with a real, trustworthy company that cares about their consumers. These interactions also provide insight into which content is working and which content is not working so that you are able to adjust your marketing strategies accordingly.

Search Engine Optimization

You probably hear this term everywhere. But that is because it is actually important. Think about it. When you need a product or service, you do not always know where to go. So your first instinct is almost always to search the internet for answers. Now think about how many search pages you look through before you go back to the first page and choose from one of those search results – not many. It is key to be one of those higher ranking search results but how do companies get there? By developing a great online presence! The more consistently you post and more effectively you optimize your website with keywords, the more likely your content will appear in searches. The more people interact with your site and social media platform, the higher you will rank.

One of the metrics Google bots analyze in order to decide your website’s ranking are backlinks. How many other websites link back to your website? A high number indicates that you have something useful on your website that will be of interest to search engine users. Through social media posts, you can directly link back to your website and its various pages whenever you post! Therefore, Google bots will take notice and decide that your website must ultimately have some importance.

Advertising

Think of social media through advertising dollars. Offline, your company may spend advertising dollars on print advertising from mailings to newspaper ads to billboards. Online, social media is a form of advertising both free and paid. On the internet, you can still choose where to advertise and what demographic to target. However, with social media, advertisements are likely to reach a much larger audience, much more frequently, and at a much lower cost! So why not take advantage of this opportunity? It is a no-brainer investment for the success of your company.

 

Why SB Marketing?

Why hire a marketing company to manage your social media? We dedicate the effort, time and skill it takes to effectively execute a professional social media campaign. We offer a multitude of creative services and products all in one space! Need a logo created or a website designed? Need print advertisements designed, printed, and mailed? We do all of those and far more. From initial planning and designing to the production stage, we do it all. Having your company’s marketing campaign created and managed by one team is cost effective and efficient. We educate ourselves with your company’s needs and business goals and we create customized marketing plans to help you achieve. Let’s get people talking today!

An photograph of a laptop with the email icons floating out of the screen.

6 Tips to Create a Successful Email Marketing Campaign

Despite its age, email marketing is still one of the most effective techniques in selling customers thanks to its directness, simplicity, and personal nature. Using the right methods can boost click rates and provide unique opens for your advertising which creates repeat customers.

Here are six effective methods that can help boost your online business thanks to effective email marketing that carries the most impact.

Go Short – OR – Long with Subject Lines… Let me explain!

Studies have shown that subject lines consisting of 60 to 70 characters are the least effective in getting people to open the email. This may not make much sense, but for some reason that length has the least amount of response. So, either go longer or shorter with your subject lines to get more attention.

Personalize. Every. Email.

What really helps your email stand out is having the name of the recipient in the subject line. Seeing their name helps tremendously in getting them to open the email and read what is inside. This helps avoid your leads overlooking the email and staying in contact with them.

Provide Important Information

A hallmark of effective email marketing is providing something of value to your customers for free. This means providing something in your newsletter that gives the customers something that they want. It could be a good discount, important information, or a heads up on a new product that you provide to them at a special price. Whatever it is, be sure to provide something of good value for free in your newsletter.

Design MUST be responsive!

More people than ever use their mobile devices to check their emails and the numbers are still growing. So, make sure that what you send looks good on a small screen. Otherwise, they might be tempted to ignore it. If you want to increase your click rate, make sure that your email is attractive and readable on a small screen.

Send Newsletters in the Evening

The best time to send out your email is from 8pm to Midnight. This is the time that most people are away from work and can open your email to read it. Plus, it avoids many of the “junk” emails that are often sent out during the day, so make sure that you send your messages out at night for maximum effectiveness.

Weekends are Good, Too

It may seem at first that weekends would be a no-no for sending out your emails, but studies have shown that it works well. This is mostly because the volume of emails drops considerably during the weekend, so your email will stand out even more. If the products or services you provide are entertainment or fun-related, then the chances of them being seen and read go up even more.

While social media like Facebook and Twitter are important, emails still garner results for online businesses. The unique opens, increase in click rate, and better sales conversion are all part of effective email marketing. So, don’t lose focus on how email newsletter can work for your online business.

 

A branding package for HW Bryk plumbing, with stationary, business cards and more.

The Importance of Branding

One of the most important aspects of building up your business is branding. All the creative design, advertising, and reaching out to customers will not mean much if you cannot effectively boost the brand of your business. Understanding what branding means and how you can increase its potential means improving the bottom line of your business and making it more resilient.

What is Branding?

For decades, this was the use of the business name, slogan, symbol, and logo that provided instant recognition to the customer. Effective branding meant that a person could recognize a business by its logo, symbol, or even the design because it had been effectively advertised. The brand of a business gave identity and separated it from the competition.

Today, the business brand has changed somewhat thanks to the internet. This means that with the changing behavior of customers, so too must creative design be used to alter the brand so that it creates a positive mental picture for those who are interested in your products or services.

How Brands Work

The most important aspect of the brand is to separate you from the competition. To make your business recognizable to the public. However, there is more to effective branding than just letting everyone know about your business.

  • Creates Credibility
  • Connects to Customers
  • Delivers an Effective Message
  • Improves Sales Conversion
  • Imbues Loyalty to the Customer

All of these aspects are part of an effective business brand. However, to make it work you will need to know how to connect your brand to your target audience and get your message across.

Why Branding is SO Important

The better and more recognizable your brand, the better off your company will be in the day to day struggle of reaching new customers. It represents the foundation of your marketing efforts and one that reaches across all advertising campaigns to reinforce your credibility and authority in the industry. Because consumers respect an effective brand, it works for you all the time.

Creating loyal customers is the key to staying in business. This is because they will purchase your products or services again and again. Your brand will also create loyal employees who will see the value in the company and work harder to ensure that everyone succeeds. A good brand offers more than just a recognizable logo or symbol, but a basis for creating long-term benefits that your company will enjoy.

The good news about effective branding is that once it is established, it keeps paying benefits to your company throughout different marketing campaigns and changing times. It can also serve as inspiration in forging new advertising campaigns that help your business grow.

It takes creative design to come up with a proper brand, starting with being simple, yet different so that it is recognizable to customers. It helps if your branding efforts are related directly to the industry you serve so there is no confusion. By separating your company from the rest, the brand creates an instant identity that will serve your business well.

Get in touch with SB Marketing to start building your brand TODAY!

 

 

Startup Marketing Strategies by SB Marketing LLC

5 Strategies for an Effective Startup Marketing Plan

Successfully marketing your startup will require employing several techniques so that your small business will grow. Effective Search Engine Optimization (SEO) is just one of the many methods available for you to get your company off the ground. What follows are the necessary steps you must take to give your business the best chance at reaching out to potential customers.

1 – Understand Your Target Audience

For your marketing efforts to be successful, you will need to find and understand your target audience. A marketing campaign that is aimed at everyone will get no one, so you will need to find the group of people most likely to purchase your products or services and direct your campaign at them.

2 – Building Up Your Brand

Branding is everything today, from impressing your business name, logo, and website so that you separate yourself from the competition and reach out to potential customers. You will need to build a proper website, create an attractive, identifiable logo, and come up with a name that will help you build up the brand of your business.

3 – Increase Presence on the Internet

The good news is that social media has made it easier than ever to create a strong web presence for your business. You will need a website that is functional, attractive, and easy to navigate so that your customers will feel comfortable in shopping for products or services. This is where your SEO efforts will start to bring benefits as your website improves in search rankings. Building your social media presence means reaching out to potential customers, engaging with them, and creating more sales.

4 – Developing Your Blog

In addition to your social media strategies, do not forget to build up your blog. This means having regular scheduled articles that provide information to your customers while creating more leads for your business. You may need to hire additional writers so an aggressive schedule can be set. You should also consider getting material from other sites and writing on occasion for those sites to broaden out your reach.

5 – Create Videos

Videos have been the hottest type of internet marketing for years and their dominance shows no sign of diminishing. You will want to create interesting, informative videos about what you do, the industry that you are in, and to reach out to new audiences so that they stand a better chance of going viral.

+ BONUS! Additional Marketing Methods

Adding to your efforts is guerrilla marketing techniques which gain more attention to your business while costing very little to produce. You will want to incorporate an effective PR campaign that oversees your marketing efforts which should include online advertising, crowdfunding campaigns, and making public appearances that help bolster your brand.

Your startup will need all the help it can get so your small business can get off the ground. You will need to focus on effective SEO, blogging, and creating an effective social media presence while still using tried-and-true methods that include online advertising and guerrilla marketing techniques to reach your audience while keeping costs down.

Website Makeover by SB Marketing LLC

Stale, Tired and Clunky – 10 Reasons Why Your Website Needs a Makeover

Have уоu ever соmе асrоѕѕ a website that lооkѕ оld аnd ѕtаlе? Whаt imрrеѕѕiоn did you gеt whеn viѕiting it? Wаѕ it fаvоrаblе оr did уоu get the fееling thеу weren’t quite uр tо уоur еxресtаtiоnѕ? Unfоrtunаtеlу, mаnу business оwnеrѕ dоn’t realize thе importance uрdаting thеir wеbѕitе. Aftеr reading this аrtiсlе, уоu might wаnt to givе uѕ a саll tо see if yours nееdѕ a makeover tоо!

Hеrе аrе 10 reasons tо соnѕidеr a wеbѕitе mаkеоvеr:

  1. Firѕt imрrеѕѕiоnѕ аrе important – The ѕtаrtеr website уоu had built a few уеаrѕ bасk mау nоw арреаr tо bе unprofessional by today’s wеb standards. With mаnу visitors judging уоur wеbѕitе within a fеw seconds, hаving graphics that аrе professional, appealing and engaging iѕ сritiсаl. Thаt’ѕ whу investing in аn updated lооk and feel for your wеbѕitе is a smart invеѕtmеnt. A new, polished look can hеlр уоu аttrасt аnd keep a higher lеvеl оf сliеntеlе too.
  2. Yоur potential clients are соmраriѕоn shopping – Thе intеrnеt makes it so easy fоr соnѕumеrѕ tо ѕhор rаtеѕ аnd соmраrе options whеn it соmеѕ to buуing оnlinе. Thаt рutѕ thе pressire оn companies tо kеер their wеbѕitеѕ fresh аnd inviting. Thе company with thе ѕhаrреѕt lооking wеbѕitе, оffеring thе best rеѕоurсеѕ and information winѕ. A wеbѕitе rеdеѕign gives your company thе edge with eye-catching grарhiсѕ and a lауоut thаt grаbѕ viѕitоr’ѕ аttеntiоn.
  3. Imрrоvеd website sales еffесtivеnеѕѕ – In the past, it was ѕtаndаrd рrоtосоl tо роѕt a brосhurе-tуре wеbѕitе for your buѕinеѕѕ. Wеbѕitеѕ tоdау can be dеѕignеd in a wау thаt iѕ mоrе еffесtivе in turning visitors into customers. A рrоfеѕѕiоnаl wеb dеѕign firm саn help уоu rе-еxаminе thе lауоut аnd соntеnt оf уоur wеbѕitе to boost ѕаlеѕ соnvеrѕiоnѕ.
  4. Updated wеb tесhnоlоgiеѕ – If уоur website wаѕ built in WоrdPrеѕѕ or uѕing a different соntеnt mаnаgеmеnt system (CMS), it’ѕ important to uрgrаdе tо thе lаtеѕt version оf thе software. Installing thе lаtеѕt security patches саn prevent hасkеrѕ frоm gеtting intо уоur website. Thiѕ саn рrеvеnt data brеасh of уоur сuѕtоmеr infоrmаtiоn. Pluѕ it stops hackers from abusing уоur ѕеrvеrѕ bу inѕtаlling viruses or ѕеnding ѕраm.
  5. Shiftеd buѕinеѕѕ fосuѕ – Ovеr timе, уоur buѕinеѕѕ сhаngеѕ. Yоu hаvе nеw products and ѕеrviсеѕ to оffеr, which may mean уоu have a different mаrkеt to gо аftеr. Yоur tаrgеt mаrkеt ѕhоuld bе thе driving fоrсе bеhind whаt уоur wеbѕitе should lооk like and thе kind оf infоrmаtiоn it рrоvidеѕ. A shift like this mау rеԛuirе an uрdаtеd lооk аnd fееl tо match thе new fосuѕ. Additiоnаllу, dоn’t fоrgеt tо uрdаtе thе company information on уоur ѕitе tоо. Nеw еmрlоуееѕ to аdd, nеw credentials tо ѕhоwсаѕе in уоur bio оr nеw соntасt infоrmаtiоn if you’ve moved. It’ѕ important tо frеԛuеntlу rеviеw уоur website to еnѕurе thаt thе infоrmаtiоn on your wеbѕitе is ѕtill uр to dаtе.
  1. Gооglе lоvеѕ frеѕhlу uрdаtеd раgеѕ – Thе freshness fасtоr grеаtlу influеnсеѕ уоur wеbѕitе rаnkingѕ. When еvаluаting pages, Google wеighѕ a page’s freshness whеn deciding hоw high to rank search results. Thаt mеаnѕ thаt if your website is stale and hаѕn’t bееn updated in mоnthѕ or even уеаrѕ, it may drор in rаnkingѕ.
  2. Imрrоvеd site ѕtruсturе bооѕtѕ SEO (Sеаrсh Engine Oрtimizаtiоn) – Thеrе аrе several changes tо thе wау уоur wеb site iѕ соnѕtruсtеd thаt саn dramatically аffесt уоur SEO. A website redesign саn imрrоvе site аrсhitесturе, page nаmеѕ, imаgе nаmеѕ, mеtа tаgѕ, and content so thаt it’s соnѕidеrаblу mоrе SEO friendly.
  3. Adds ѕосiаl mеdiа funсtiоnаlitу – If your website wаѕ built ѕеvеrаl уеаrѕ аgо уоu mау not bе ѕеt up to connect with сuѕtоmеrѕ оn ѕосiаl media. Adding social ѕhаring buttоnѕ allows rеаdеrѕ tо ѕhаrе уоur соntеnt, which boost SEO аnd your brаnd viѕibilitу. Pluѕ, adding links tо уоur social media accounts hеlрѕ уоu build rеlаtiоnѕhiрѕ with уоur рrоѕресtivе сliеnt. Mоrеоvеr, it рrоvidеѕ аn inѕtаnt way tо ѕhаrе dеаlѕ/оffеrѕ with rеаdу tо buу соnѕumеrѕ.

Does Yоur Wеbѕitе Nееd a Mаkеоvеr?

SB Marketing is a рrоfеѕѕiоnаl wеb аnd mаrkеting firm саn trаnѕfоrm уоur wеbѕitе intо a роwеrful online sales tооl for your business. Nоt only саn we update thе lооk of уоur wеbѕitе, but we can inсrеаѕе соnvеrѕiоnѕ, bооѕt SEO, and make it mobile-friendly.

Check out our website packages. If you have questions or concerns, we can specialize any package to fit your specific needs!
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