Importance Of Web Presence For Small Businesses

If you are a small business owner, with or without a brick and mortar establishment, it is time to launch your own website. A market study states that about 88% of  small U.S. businesses with a website find customers and leads more easily. 84% of customers think a business is more credible if it has an established website or some sort of web presence. A lead-catching, brand-distinguishing, sales-boosting website is essential for small businesses, especially those that would like to grow and scale.

A top-notch website needs thoughtful and innovative digital marketing techniques and superior design. A meticulously designed professional website is an asset that will continually attract visitors and turn them into potential leads.

Top 5 Reasons to Have a Professional Website

  1. Credible Website Begets Business Leads

A professionally designed website backed by cutting edge technology makes your business look professional and trustworthy. Digital marketing techniques will help you increase the number of visits on your website, thus creating an opportunity to get more business leads. Encourage customer reviews by featuring them directly on your website’s dedicated testimonial section. A website will invariably have a ’contact us’ and an ‘about us’ page for your customers to contact you and know more about your business from anywhere at any time.

  1. Build a Strategic Website to Find Customers

A strategically developed website helps you showcase your products and services effectively to a larger audience. Call-to-actions are a great way to make it easy for visitors to get in touch with your company to meet their needs.

  1. SEO Helps Rank Your Website Higher in SERP

Improving your business’ website ranking by leveraging Search Engine Optimization (SEO) techniques is a great opportunity for you to cash in and establish your place in the industry. For an effective SEO technique, web content is key. Helpful and enriched content creates a good user experience. The Google algorithm will bestow more trust on websites that help consumers therefore, they will rank higher on search engine results pages (SERP).

  1. Beat the Competition with Online Presence

A study states that 93% of U.S. customers spend hours researching online before buying a product or service. Your website is instrumental in influencing customers’ purchase decisions. Businesses with a website are better placed to catch a lead faster.  To be in the competition, you must have a place in the online marketplace and make the most out of it.

  1. Business Around the Clock

Although you may be bound to a brick and mortar business’ store hours, outside business hours, your website is still working hard for you when you are closed. With a website, your business is open 24 hours, 7 days a week, 365 days a year. Decision makers are often searching online for products and services during after-hours when they are not busy with life and work. You may lose out on that business opportunity if you do not have an online presence. With the help of a website, your business is working all the time.

Key Takeaway

Having a professional website is a strong case. Creating a well-designed website for your business is no longer an intimidating task. There are online tools and digital marketing companies available that can help you create a professionally designed website that will make your business a cut above the rest. Websites are an essential investment that will improve brand awareness and generate profitable leads.