There is definitely something in print marketing that makes it timeless. In the age of disrupting advertisements triggered by digital marketing strategies and techniques, print media marketing still holds power. Let’s delve deeper by unravelling the top three reasons why print media is going head to head with other marketing strategies.
- Tactile Print Marketing Perceived As Real
Print media appeals to the senses. We are inherently sensory living beings. We get motivated and inspired by listening, smelling, reading, feeling or just looking at the elements around us. We instantly connect to quirky, intriguing, and thought-provoking leaflets, pamphlets, brochures and other print advertisements. There is no denying that a physical book still appeals more to an avid reader than an electronic or digital book.
Moreover, print marketing adds tangibility to your media campaigns. A postcard, flyer, banner or magazine ad can stick around for a while for your target audience to see and remember. As the printed materials occupy a physical space, it creates a value of possession that can be leveraged in the long run. It registers and stays in the minds of your customers for a long time.
- Print Marketing Helps You Stand Out & Get Noticed
In an age of information explosion, much content goes unnoticed. Print marketing helps you penetrate the blind spots that are untouched and untapped by other forms of marketing. Print marketing helps present your brand in a communicative and meaningful way to reach a personal attention space.
It is considered more engaging as you physically interact and respond to the print marketing contents. Print marketing can also be viewed by specific target audiences based on placement. When print marketing is shared between consumers, it adds weight to word-of-mouth recommendations.
- Print Marketing Improves Consumer Trust
High quality brand representation through print marketing is a good indication that your brand is authentic and reliable. You can create better information retention using print marketing. This is because when we read printed text and content, we use our deep-reading ability that allows the information to sink in deeper and trust the information more. When reading or looking at print marketing content, we use our concentration power too. This helps us retain the information in our mind and memory that can be accessed later.
Print Marketing helps create target-specific trust. Print marketing channelizes your resources strategically and places them to target a specific group of audience. If you are in a specific business, instead of spreading the information across all business segments, you can specifically run a print marketing campaign only for your targeted business. For instance, if you are in the salon business, printed materials can be released only for salons in the targeted area. Consumers will believe in your campaign as a specialized, tailor-made offer made just for them.
Print marketing is not going to disappear any time soon as marketers consider this medium to be a strong and effective strategy for target-driven campaigns. Print marketing campaigns are easy to engage, personalize and stay relevant.